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Making Sense of Medicare Advantage Advertising

Today's Caregiver

If you watch television, listen to the radio or use the internet, it is hard to miss advertisements for Medicare Advantage plans. It’s open enrollment time, so expect the wave of advertising to continue through Dec.

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corecubed Wins 9 Aster Awards for Excellence in Healthcare Advertising

Corecubed Care Marketing Solutions

The post corecubed Wins 9 Aster Awards for Excellence in Healthcare Advertising appeared first on corecubed.

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WTWH Media Acquires Digital Publications HME Business and Mobility Management

Hospice News

These publications complement our existing health care-focused brands, and we’re excited to offer new resources to our advertisers to expand into these adjacencies, building upon the 20+ year history of HME Business and Mobility Management.”

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LeadingAge Ohio Campaign Aims to Grow Aging Services Workforce

Hospice News

The campaign’s first phase will include digital and traditional advertising focused on engaging students at career and technical centers, state colleges and universities, and other educational institutions. It features links to job boards of senior care providers across the state, as well as regional data around available aging services.

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6 Ways Medical Practices Can Reach More Patients

Daily Nurse

With this in mind, medical practices must modify their marketing tactics to be competitive in light of the growth of digital advertising and shifting patient preferences. Use Pay-Per-Click (PPC) Advertisements PPC advertising is one of many effective marketing strategies for medical practices and for reaching more patients online.

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5 effective marketing tactics to help build a strong home care brand

AlayaCare

Use targeted advertising Paid advertising can seem daunting, especially for someone who has never tried it before. Having genuine conversations and meeting people face-to-face is one of the most effective ways to promote your home care business and increase your client base.

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HCP Report: Consumer Word of Mouth the Top Hospice Marketing Source

Hospice News

Newspaper advertising and provider employees came in at the 9th and 10th spots on the list of marketing sources, both at 2.5%. “This suggests that they already have happy patients and families willing to help spread the word,” Sternklar said. “It It may be as simple as implementing a review program to capture and promote that feedback.”

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