HCP Report: Consumer Word of Mouth the Top Hospice Marketing Source
Hospice News
MAY 24, 2023
When it comes to marketing a hospice or home health business, word of mouth among consumers may be more critical than many realize — generating as much as 36% of revenue. Government programs, internet search engines, assisted living operations and hospital discharge planners rounded out the top five with percentages ranging from 7.5%
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