HCP Report: Consumer Word of Mouth the Top Hospice Marketing Source
Hospice News
MAY 24, 2023
When it comes to marketing a hospice or home health business, word of mouth among consumers may be more critical than many realize — generating as much as 36% of revenue. Word of mouth reached the pinnacle on a list of the top 10 home health and hospice marketing sources at 30%, according to the 2023 HCP Benchmarking Report for Home Care, Home Health, and Hospice.
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