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Beekman 1802 kicks off its new Nurses First initiative today, celebrating hardworking nurses in 2023 with kind surprises, special products, and Kindness Grants throughout the year.

Nurses are inherently kind for the work they do every day, and Beekman 1802 says these kind heroes share the brand’s ideology of being kind to everyone they meet and treat and always putting others before themselves. They are the true definition of kindness; for this reason and so many more, they deserve to be recognized and celebrated.

According to the American Nurses Association, 1 in 77 people are nurses, with each one treating up to 40 patients per day. That means the 4.3 million nurses in the U.S. are spreading kindness and impacting up to 172 million patients every day.

“When you do the math, that is a lot of nurses spreading kindness to a lot of people,” says Jill Scalamandre, Beekman 1802 CEO. “We have many neighbors (what we call our customers) who are nurses, so we know firsthand how giving, and selfless they are, which is why we are proud to launch our “Nurses First” initiative to celebrate their kindness with a few kind acts of our own.”

Here’s how Beekman 1802 is putting “Nurses First.”

  • Offer 12 Firsts – each month. The brand will surprise and delight groups of nurses throughout the year. Experiences include being the first to try new products before they launch to the public; first-row seats to events, concerts, and shows; first-class airline tickets to their choice U.S. destination; “first-aid kits” with Beekman 1802 products to 1,000 nurses on the first of each month; and more.
  • Beekman 1802 will spread kindness to nurses on the first day of each month through a Kindness Grant program, which funds small acts of kindness for nurses. The brand will assess and fund ideas submitted through grant applications. The criteria will be evaluated based on its impact on the nurse community, which could include buying a week of free lunches, treating them to yoga, filling hospital breakrooms with snacks, and more.
  • Develop new products based on specific feedback from nurses, with profits from the resulting product being donated to charitable organizations benefiting the nursing community.
  • Spotlight nurses’ dedication to kindness on our social media channels and live-stream shopping shows.
  • Beekman 1802 will partner with Nurse superstars on social media to help amplify kindness and its ability to create a ripple effect.
  • Beekman 1802 will provide an ongoing 20% off discount for all nurses who purchase through ID.me.
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Beekman 1802 Co-founder Dr. Brent Ridge was raised by a single mother who worked as a nurse, and as a physician, he has seen firsthand the impact of kindness on patients and their families. “We now know that kindness is wellness,” say’s Dr. Ridge. “It impacts our bodies on a cellular level, and that impact shows up in the health of our bodies, skin, and communities.”

Beekman 1802 is launching a new product on Monday called Milk Scrub, inspired by nurses. To kick off the Nurses First program, Beekman 1802 is giving away a FREE Milk Scrub ($29 value) to the first 3,000 nurses who join the Beekman 1802 community by signing up for their newsletter. Daily Nurse readers can sign up using the code dailynurse.

Renee Hewitt
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